Dyversity Lab

Using our ability to think differently, to make a difference in the world

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Dr Chris Arnold

“Some of us are wired differently. See things differently. Think differently. These are the people who change the world. The minds that see the other way and the way forward.”

A Dr of Business, a creative strategist, innovative thinker and challenger of conventional wisdom.

A former board director and creative director of Saatchi & Saatchi, and former chair of the DMA Creative Council, his is the founder of Creative Orchestra (an ethical marketing agency), The Garage Innovation Lab (a business consultancy) and CONNECT2 (community engagement specialists).

He has advised and worked with many of the world’s top brands including P&G, Sony, Toyota, Ford, AOL, Diageo, NatWest, Coca-Cola, Disney, Intel, Argos, Starbucks, Ikea, Visa, Sky, BT, plus numerous charities.

He is passionate about the arts and especially about art in the community and founded London Community Arts. He is also the artistic director of London’s smallest venue, The Intimate Space, which cultivates fringe performers and üF-Beat (an experimental music club).

He is an NED Dr Morton’s Medical Help Line, Spelfie, Tripsology, and Hy-Lyfe (alcohol free clubbing).

He is a lecturer and Adviser to Bournemouth University MA Advertising course.

He is a public speaker and has spoken at over 200 events and all over the world, from Iran to America, encouraging people to ‘think differently’.

Author: ‘Ethical Marketing & The New Consumer’ and ‘FLIP – Unthink everything you know’.

He is a member of D&AD, VXND and the Institute of Corporate Responsibility and Sustainability (ICRS).

He has written for the FT, Campaign, Brand Republic, Creative Review, Marketing, Marketing Week, Impact, Brand Strategy, Third Sector Magazine, AdAge and many others.

He has appeared on TV many times as an ethical marketing and brand expert.

Chris is proud to be dyslexic and sees it as a gift, “Dyslexia is common place in the creative industries because it’s one industry that is more interested in your ability to think and solve problems, than to gain paper qualifications.“

He lives in Crouch End (N London) with his family, rock climbs, plays avant-guitar and is a self confessed workaholic (issue of being mildly ADHT).

Contact

LinkedIn: linkedin.com/in/dr-chris-arnold-2689004/
M: +44 7778 056686
E: vichris@me.com

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